SOHA//

For the first time, our agency had the privilege to step into a universe shaped by writing and poetry. SOHA challenged us with a brief that was deliberately metaphorical, enigmatic, layered, and deeply interpretive. Translating that essence into design required sensitivity, imagination, and a willingness to embrace ambiguity as a strength. The result is a logo that resonates with the soul of poetry itself: fluid yet structured, abstract yet intimate, timeless yet rooted in the now. SOHA stands proudly as a cultural marker, bringing the beauty of metaphor and expression to Romania in a way that feels both daring and authentic.