Thego//

The summer of 2022 might not have brought the friendliest weather, but it gave us the refreshing opportunity to work on Thego, a brand producing natural lemonades. Our task was to design the "clothes" of their brand—creating a logo and product design that capture the essence of freshness, authenticity, and joy. Thego isn’t just a drink; it’s a seasonal ritual. A sip of brightness that brings people together across Romania. Through design, we bottled that feeling: the vibrancy of citrus, the honesty of natural ingredients, and the playful lightness of summer. What emerged is a brand identity that feels fresh, natural, and full of life—exactly like the lemonades themselves.